The text should be broken up and easy to read and any links should be clear and visible. In addition, the language and tone used in the newsletter should be aligned with your brand. Style and design should be brand reflective.Ĭonsider everything from the colors, images, and fonts used to the spatial aspect of the layout. If you’ve put hard work into creating engaging content you could easily lose the customer with poor design. The key is to make it relevant to the recipient.Īesthetics are important in email marketing. Or, if you’re a provider of e-commerce software, newsletter subscribers might be interested to learn about a new Shopify integration with ERP tools you provide. This type of B2B company should have a good understanding of its client base and know how to target email newsletters that offer value to their subscribers. Running a virtual faxing service for example, is a niche market. You could also consider giving away something other than advice or information, such as a special offer or discount code. Including images or videos will help customers value the content of the newsletter more. Newsletters should include engaging content, which could be a piece of advice, some important information, or something that entertains. Give something awayĬustomers are more likely to engage with a newsletter if you avoid simply trying to sell directly. Whilst your subject line is the eye-catcher, the preview text is the next best thing so make sure you think about what you want to say here and really make it attention-grabbing. This is the bit of text that shows up as a preview in your email inbox. This is where you really need to know your customer base and understand what will pique their interest. It’s therefore vital you curate a stand-out subject line to give your email the best chance of being opened. Most people check their email at least once a day and each person has, on average, 200 unopened emails in their inbox. ![]() Here are our favorite tips for making email newsletters work for your business. ![]() ![]() To stand out, you have to do more to avoid the virtual dumpster. It’s not a simple case of telling your customers what you want them to know, or trying to sell, sell, sell.Ĭustomers these days are savvy and they’re bombarded with marketing. The success of an email marketing campaign can depend on several factors. So, when it comes to emails, your workforce can focus on creatively producing engaging content, rather than being bogged down in rote tasks, as the technology will handle the rest. What is orchestration? It’s the coordination of multiple digital systems in one workflow. Regular communication keeps you front of mind, so even if customers don’t click on your call to action, they’ll think of you the next time they need your product or service.įor larger companies that automate systems, orchestration technology can be used to coordinate the systems of your omnichannel approach and bring everything together seamlessly, freeing up time in your business. In that case, email newsletters will keep the communication flowing and strengthen your relationship with customers. Say, you’ve spent time improving your customer experience through building good SEO to increase website or blog traffic and gain subscribers. Think of it like adding extra seasoning to a bland casserole. This means you can improve the way you use email marketing on a regular basis and really make it work for you. What’s more, you can use key performance indicators to benchmark the success of each email marketing campaign and modify what you’re doing as you go along. This type of marketing has a great ROI because of that and it’s relatively low cost and low risk. They’re interested in the product or service you offer and are a much easier target audience to take through your sales funnel. It’s like a match on Hinge! They’re expecting your email. They’ve signed up, and they love what you do. People who subscribe to your newsletters have already invested in your business. ![]() Image sourced from Why is email marketing successful? The average office worker receives 121 emails per day and responds to only 25% of them.īy ensuring high-quality and valuable content, you can increase subscriber loyalty and aim for a great engagement rate. However, it isn’t without its challenges. More importantly, if done correctly, you can stand out from the crowd like a prized sunflower at a gardening show.Ĭreating email newsletters to encourage customer engagement and build relationships can be a cost-effective way of gaining and retaining customers. You can efficiently share company updates, special offers, and details of new products with a wide client base. Email marketing newsletters are a great way to keep in touch with your clients.
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